THE FOUNDER
Kevin Armshaw
20+ years building sustainable development infrastructure for Catholic, Orthodox, and Protestant institutions across North America.
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FOUNDER & PRINCIPAL — The Armshaw Group
20+
YEARS EXPERIENCE
$900M+
SERVED ON CAMPAIGNS
$400M+
PERSONALLY LED
A Career Built on Mission.
Kevin Armshaw has spent more than two decades at the intersection of Catholic, Orthodox, and Protestant institutional advancement and organizational systems design. His career began in 2001 with Building Community Together, a small youth development initiative he cofounded, and expanded from there into service organizations, higher education, and faith-based national campaign work. To date, Kevin has contributed to campaigns raising more than $900 million, personally directed initiatives generating over $400 million, and architected sustainable giving systems that consistently yield $5 million or more annually for organizations including the Dominican House of Studies, Damascus, and the BrainHealth Institute.
What sets Kevin apart is not the track record alone — it is his conviction that every church and mission-driven organization deserves the same caliber of development infrastructure that major institutions take for granted. That conviction is the foundation of The Armshaw Group. He founded TAG to give parishes, nonprofits, and ministries access to proprietary systems, strategic leadership, and mission-centered fundraising formation, without the cost or complexity of a large consulting firm.
Areas of Expertise
Major Gift Strategy
Offertory Optimization
Capital Campaign Architecture
Planned Giving Programs
Fractional CDO Leadership
Donor Pipeline Design
Ethical Fundraising Formation
Revenue Architecture
THE TWO DIVISIONS
How The Armshaw Group Is Structured
TAG-STRATEGIES
The Executive Suite
Fractional executive leadership, strategic architecture, and revenue design for organizations that need C-suite development expertise without the cost of a full-time hire. Kevin embeds into your organizational chart and builds development infrastructure that endures.
View Services →TAG-SOLUTIONS
The Program Studio
Three proprietary, system-driven revenue programs — the Offertory Optimizer, Major Gift Accelerator, and Legacy Activator — designed for measurable, repeatable growth.
View Programs →THE PHILOSOPHY
Why Systems Change Everything
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Pastoral First
Every system Kevin designs is built to reduce — not add — burden on clergy and lay leaders. Ethical fundraising formation rooted in Biblical principles.
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Data-Driven Intelligence
Wealth screening, digital audits, and donor analytics unlock hidden potential that traditional stewardship firms simply don't offer.
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Built to Last
Systems designed by Kevin are now sustaining $5M+ annually in organizations where he is no longer embedded. That is the measure of real infrastructure.
THE TRACK RECORD
Background & Track Record
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Institute for Priestly Formation
Director of Mission Advancement. Walked alongside hundreds of priests across the country — the experience that became the Offertory Optimizer.
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UN Foundation & Gates Foundation
Global health philanthropy partnerships, bringing institutional-scale discipline to mission-driven fundraising.
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CCS Fundraising
Major gift strategy and capital campaign leadership across a national client base.
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UT Dallas
Higher education development, including work with the Center for BrainHealth.
47
SIX-FIGURE GIFTS PERSONALLY SECURED
11
SEVEN-FIGURE INVESTMENTS CLOSED
$5M+
SUSTAINED BY SYSTEMS HE NO LONGER RUNS
100s
FIVE-FIGURE COMMITMENTS SECURED
PRACTITIONER FIRST
Practitioner First, Consultant Second
Kevin is the Founding Executive Director of Discipleship Catalyst Ministries. He is not a consultant observing mission from the outside — he is a founder who builds and lives it every day. That dual identity as practitioner and consultant gives TAG its distinctive combination of pastoral empathy and professional rigor.
The Armshaw Group reflects his core conviction: the Church and its institutions deserve development infrastructure that matches the excellence of their mission. He partners with leaders at the inflection point — ready to stop surviving and start building.
Some consultants build strategies. Kevin Armshaw builds systems that keep working after he’s gone.
READY TO BUILD?
Let's Talk About Your Mission.
Schedule a free 30-minute consultation with Kevin. No obligation — just a direct conversation about what sustainable development infrastructure looks like for your organization.
Schedule Your Free Consultation